Sustainable Innovation

Many corporations have already identified, implemented, and promoted changes to products or services that make product production and/or service use more environmentally sound.  But the markets for products and services, at both the business and consumer level, are becomming more environmentally aware and sophisticated every day.  These market changes present risks and opportunities that product portfolio and market strategies must address.  As you 'green' your supply chain, your customers are greening their supply chains.  Can your product portfolio withstand the substitution risk presented by more environmentally sound options that you might not even consider to be competitors?  What can you do today to prepare for an environmentally uncertain future?

Product Innovation
MetaVu's Sustainable Innovation practice helps clients mitigate risk and seize opportunities associated with markets that are becomming increasingly aware of the environmental impacts of their collective and individual product and service choices.  We help clients guide environmental innovation in a variety of ways, including
Portfolio and Market Strategy
MetaVu also helps clients identify and quantify the risks presented by competing products and services, product and service substitutes, and market and technology developments that could threaten product and portfolio profitability and even viability.  Who could have predicted how LEED certification could have so profoundly impacted the building products industry?  Clients find MetaVu's strategic perspectives on product portfolio and market strategy particularly critical to long-term corporate revenue growth and health. 

Greenwashing Risk Management
In addition, your organization has likely invested millions in promoting the environmental and sustainability attributes of your company and its products/services.  But are your brand and product investments at risk from a single chemical spill or a supplier's poor choice?  MetaVu helps identify and mitigate these risks by assessing overall Environmental/Health/Safety and Sustainability peformance, operational resource and process reviews, and legacy liability and remediation site and process evaluations.  

Sustainable Innovation Opportunity
MetaVu can help your organization use sustainability perspective to seize market opportunities, minimize revenue risk, and protect brand value.  Whether you utilize lean, six sigma, or stage gate development processes, MetaVu can help you increase profits in the short term and position your business for long-term success with strategic, practical, and informed advice on sustainable innovation.        
 
For a Sustainable Innovation case study, click here.