Consumer product organizations are facing a unique challenge to maintaining and growing increasingly narrow profit margins: how to innovate and create value for consumer segments that are becoming increasingly savvy and discerning purchasers. The latest in market insights indicates that certain consumer segments are willing to pay a premium, 10% to 15% for products that are in alignment with their own lifestyles and values. How is your organization poised to anticipate and meet the needs of one of the fastest growing consumer product market segments – the Lifestyle of Health and Sustainability segment?
MetaVu considers the following as key areas of thought leadership for consumer products industries:
Brand Differentiation. Environmental product attributes are becoming an important brand differentiator. What is your organization’s insights and/or R&D departments doing to align product innovation with critical brand differentiation attributes?
Market Growth. Organizations are increasingly becoming aware of consumer insights and leading marking indicators that are demonstrating growth in key market segments that value products with environmental attributes. Frequently, products with environmental attributes are demanding premiums over their in-kind alternatives. How is your organization prepared to meet the needs and demands of this growing market segment?
Reputational Capital. Corporate and brand reputational capital are increasingly at risk as organizations make environmental and sustainability claims about certain products for which they aren’t scientifically or ethically merited. How is your organization safeguarding its reputational capital to ensure product messaging is backed-up by sound and scientifically-accurate messaging?
For information about metavû's practice areas click here